The buzzwords in design these days are "economic" and "ecological". Throw in "functional", "biodegradable" and assembly lines that "reinforce values of integration and respect" and you have a recipe for an object destined to appeal to today's guilt-ridden, penny-pinching yet acquisitive and aesthetically minded consumer.

So it was with some eagerness that I clicked on the image attachment of an e-mail press release for the Bold cHair by Sanserif Creatius, a small design firm based in Valencia, Spain. Created entirely of biodegradable corrugated cardboard (without screws and wedges) in "special employment centres" where labourers surely whistle while they work, the chair sounded so promising.

But tell me, dear reader, what do you make of this? I'm all for a bit of insouciance mixed with my environmentalism, but would it go with the rug?

This chair and the rest of the firm's hairy series will be on view in the "My cHair needs a haircut exhibition" at Arquitécnica Gallery in Valencia from September 16th to October 12th